LONDON When expats get a craving for comfort food from home, be it Vegemite from Australia, soek from South Africa or Cap'n Crunch cereal from the United States, they can usually turn to a local shop, although often there is a hefty price tag. . When the craving is more intangible, when expatriates want to connect with people who share their own culture or with those who are struggling with the same issues, they can also go to a shop. But in this case, the goods are virtual, and in most cases, they are free. . extract from the IHT - http://www.iht.com/articles/2005/03/25/news/aonline.html