Because this year’s Show coincides with the 10th anniversary of the 9/11 terrorist attacks in America, which cost the lives of so many emergency services personnel, there will be a memorial balloon launch during the afternoon to pay tribute to the fallen. A total of 911 balloons will be released, with members of the public able to purchase tags and add their own messages. SUNDAY 11th SEPTEMBER 2011 10am-4pm Hullavington Airfield, near Chippenham - off J17 of the M4 £5 for adults and £2.50 for children, with under threes coming in free. emergencyservicesshow.com